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Not long ago, predicting the next big game was easy.
The biggest budget usually won.
The biggest marketing campaign got the most attention.
And the biggest publisher almost always came out on top.
That isn't true anymore.
Some of the biggest gaming success stories of the past few years came from places almost nobody expected. Lethal Company became a phenomenon. Palworld exploded across Steam. Vampire Survivors proved that a simple idea could outperform games with budgets a thousand times larger.
None of them looked like the next blockbuster before they launched.
That's what makes today's gaming industry so exciting.
How owning AI deployment expands your career
Across product, ops, and CX teams, a new kind of role is taking shape: the person responsible for making AI actually work, day to day.
On July 16, three people living this shift join a live roundtable: Simone Santiago Broad (Yoco), Yelva Espinoza (Zumba Fitness), and Fin's Dave Lynch. You'll hear what the job really looks like across industries, how they carved out these roles, the skills they'd hire for, and the challenges they're tackling now. Bring your questions, since the best moments happen live.
Register for the roundtable to save your spot.
Steam’s most wishlisted games
Players are no longer choosing games based solely on graphics or marketing. They're looking for experiences that are genuinely fun, unique, and worth sharing with friends. A great game can come from a team of five people just as easily as it can from a studio with thousands of employees.
Even Steam's wishlist rankings reflect this shift.
The games at the top aren't always the ones with the biggest advertising budgets. They're the games that spark curiosity, generate conversations, and convince players they're worth waiting for.
That also makes gaming harder to predict than ever.
A game that nobody is talking about today could become the biggest release of next year. At the same time, a heavily marketed blockbuster can disappear within weeks if it fails to meet expectations.
For players, that's good news.
It means the next game you'll fall in love with probably isn't the one everyone expects. It might be a tiny indie project you've never heard of, created by a developer you've never followed.
And honestly, I hope that's always true.
Gaming is at its best when great ideas matter more than giant budgets.
-Foures
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🎉 Giveaway Corner
I'm finally back, so let's celebrate!
This week, I'm giving away a $10 Steam Gift Card to one lucky winner.